Having been in this business for over 20 years, it has become very clear to me that our segment (50’ to 85’) has become more and more like the automotive industry: mass production, limited customization, and distribution networks that resemble local car dealers.
All activities that, unfortunately, are managed by individuals who have no direct passion for the sea and navigation.
I believe that while this business model works for small-sized boats, there exists a need to fulfill yachtsmen’s desire to build high-end custom yachts to fit their specific needs and high standards.
This is a process where the top management and the designer must work close with the owner, without intermediaries. That’s what we call the AICON YACHTS BOUTIQUE approach and the person that makes this all possible is Sergio Cutolo.
