Aicon yachts was featured in tempostretto
article & link below:
The visit of the President of the Port System Authority of the Strait of Messina, Mario Mega, has allowed Aicon Yachts, in recent weeks, to take stock of the situation over a year of production, presenting the team and the project. Engineer Mario Mega then posed for a photo in front of the new Aicon 66 “Vivere” with a representative of the workers from the first shift.
It was the first official event for the company which, in these long months that have followed the start of production, has preferred to remain silent, thinking about creating, moving forward. Until he decided that the time had come to show everyone how an activity, which had been standing still for a decade, had come back to life with strength, bringing boating back to this area with a serious and truly exciting project.
To trace an excursus of Aicon Yachts’ activity in recent months is the CEO, Marc Udo Broich who started from the origins, from the decision to take over the AICON brand three years ago, driven by a passion for boating, the brand and Sicily.
The initial intention was to produce boats in the Marche or in Viareggio, where many roads had opened up for him. But a year and a half ago he made the firm decision to stay and produce in the land of Sicily.
During a press conference, he announced a clear commitment to the local community. And he kept it. “You haven’t heard much from me this year, despite the negative news, the tricks and the unfounded rumors. I understand that the new reality of Aicon is hard to digest – Marc-Udo Broich declares convinced – For us, 2021 was an intense year.
We have reopened a manufacturing business of which all of Sicily can be proud again. If on the one hand, Aicon has experienced difficult times for the previous management, I can assure you that the brand is known worldwide for luxury, especially in the United States. Our goal is now to truly place it among the highest tiers of luxury brands.
After all, Aicon represents the only Sicilian brand known on all five continents, on the most luxurious market of all: that of yachts “.
Employment:
THE NEW AICON 66 VIVERE:
The first model is in production, sold to a very experienced owner in New York. This boat will be launched in a short time and will travel to the States to participate in the Miami and Palm Beach Boat Shows.
We have already started production of the next 66 # 12, sold to an owner in Florida and fiberglass production is also the # 14 for a Canadian owner.
LE AICON BOUTIQUE:
“2021 has been a fantastic year for us, even commercially – explains Broich – We have signed agreements for AICON YACHTS BOUTIQUE in New York, Fort Lauderdale / Miami, Canada, California and Mexico.
For 2022, the goal is to create a similar structure in Europe and the Middle East. AICON BOUTIQUE is a new sales philosophy that aims to bring owners and shipyards closer together on the yacht construction journey, thus going towards a path of customization. Not the traditional model of the Dealer who pushes for the sale of a mass product to dealers, but the involvement of the customer who can express all his passion in the construction and design of his own boat in concert with our Style Center “.
AICON INTERIORS:
“AICON INTERIORS was also born in our factory, which is building interiors for shopping centers, high-end homes, individuals and companies. AICON GROUP is not just the construction of yachts. It is a vision of building a true professional company, a group of companies that build through MADE in SICILY “. “Thanks to the President Mega – continues the CEO of Aicon Yachts – we are here to discuss and create more economic opportunities and find solutions for our production needs.
It is sad for me to see hauling / launching areas around here that should be activated but are not. I guarantee that if Aicon had the chance to wing / launch this fall / winter / spring, an additional 20 or 30 families would have had jobs. Not to mention the induced that would be created. I really appreciate President Mega.
We spoke numerous times, he asked me how he could help us. Let’s work together, we can create more jobs instead of empty promises.”
“We are, in compliance with the rules, verifying all the conditions and possibilities for this company to have an outlet to the sea – said the President of the Port System Authority of the Strait of Messina, engineer Mario Mega – We are very interested not only in the growth of this company, but of this sector in an area of Giammoro which is part of the Eastern Sicily Zes to encourage internationalization.
We are not just talking about boat building, but about a project that wants to build a team, working on boats but also in other sectors with the typical quality of internationalization. This is why, in the coming months, we will be committed to starting, as soon as the Zes Commissioner is appointed, to start all possible promotional activities.
I am in contact with local administrators to address the issue of the critical issues that exist today for the use of areas in this Irsap area. We are committed to making ideas like these develop. If these companies grow and bear the name of Sicily abroad, it is Sicily that grows, it is Italy that grows.
We understand the discomfort of Aicon and its president in the difficulties encountered. We are doing everything so that they can operate, it is important that the conditions exist to operate. In the coming months – I am convinced – we will arrive at the results obtained.
We must start as a territory to defend this company, I would not want it to decide to move elsewhere in a development phase. It would be a loss of territory and a defeat for all of us as institutions.
I am glad to be here. I wish you the best so that soon we can celebrate not only the first launch, but maybe the hundredth”.
